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Stories from the veld

For the press

Stories from the veld

Deer Farming welcomes journalists keen to cover ethical deer farming, South African venison and conservation. We are open about our practices and happy to help with accurate, practical information for farm stories and industry pieces.

Our farm story and practices

Deer Farming works from Karoo Edge Farm in the Eastern Cape, where our main fallow deer herd sets the rhythm of the seasons. Our camps are well-fenced and managed under the permits required by the NEMBA Alien and Invasive Species Regulations. We farm fallow, red, chital (axis) and sika deer, all with veterinary oversight and a focus on low-stress handling. Deer are slaughtered humanely at our registered partner abattoir, and venison is moved under Meat Safety Act rules. We also keep detailed genetic, pasture and welfare records, shared with agricultural colleges and industry bodies.

Our team draws on local knowledge of veld, rainfall, and forage cycles. We monitor our herds through dry Karoo springs, Midlands mists and Lowveld heat, adapting whenever a strong El Niño season is forecast. Power backup is in place for our cold rooms and essential fencing. Visits to any of our gates or stands are always by appointment only, in line with biosecurity and animal health protocols.

Ethics, transparency and media contact

Reporters are welcome to ask about our ethical standards, farm-to-table traceability, and the way we support healthy veld and responsible game farming. We never sell deer to those without the right permits or outside South African legal frameworks. Our venison is sold through chefs, butchers and farm shops with full provenance. For trophy, we support only legal, fair chase hunts for mature animals, never canned hunting.

Media are free to request interviews, farm visits, or comment from our team. For logo use and photography, please contact us so we can help with current, accurate material and guidance on the correct representation of our brand and herds. Please send a message through our contact form with your request, and we will review it.

Press room

Talk to Deer Farming

Contact form · Karoo Edge farm gate